cross-posted from: https://lemmy.ca/post/48123523

https://fortune.com/2025/07/16/delta-moves-toward-eliminating-set-prices-in-favor-of-ai-that-determines-how-much-you-personally-will-pay

Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • Pyr@lemmy.ca
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    4 days ago

    Nice, I am cheap as fuck and really don’t care much about travel. If I convince the AI of this maybe I can a $10 plane ticket. Otherwise no sale AI, you hear me? $10 is my limit. That’s all I am willing to pay.