« It’s part of a trend known as “fake-fluencing.” That’s when companies create fake personas with AI in order to make it look like a real person is endorsing a product or service. The company in this case is Nexa, an AI firm that develops software that other companies can use to recruit new hires. Some of the videos feature Nexa logos in the scene. The company’s founder and CEO Divy Nayyar calls that a “subconscious placement” of advertising. »
Canadian immigration policy in the wake of Covid was reactionary and a mistake, as has been acknowledged by the people who put it in place. Relaxing temporary worker and student visa requirements allowed companies and universities to exploit the government’s panic over Covid reconstruction.
But this video is gross for a bunch of unrelated reasons. It’s racially charged. It’s dishonest. It’s propaganda from foreign money.
I understand the impulse to try and pull the conversation back to a substantial policy discussion- that conversation is harder and therefore feels more important- but that’s not actually the topic of this post. I think there’s value in everyone recognizing and taking time to denounce that gross racists are trying to manipulate Canadians with the one-two punch of racism and AI Slop.
Despite what I believe to be good intentions on your part, I would say that bringing up that more substantial and honest issue in reference to this video actually unintentionally lends them credibility they have absolutely not earned. Don’t let your impulse to discuss more important issues inadvertently let someone claim this video is actually “about” anything real. Your seriousness, admirable as it is, shouldn’t provide cover to these buffoons.