« It’s part of a trend known as “fake-fluencing.” That’s when companies create fake personas with AI in order to make it look like a real person is endorsing a product or service. The company in this case is Nexa, an AI firm that develops software that other companies can use to recruit new hires. Some of the videos feature Nexa logos in the scene. The company’s founder and CEO Divy Nayyar calls that a “subconscious placement” of advertising. »