I want to shed light on a tactic that involves collecting data as you play, feeding this data into complex algorithms and models that then alter the rules of your game under the hood to optimize spending opportunities.
I want to shed light on a tactic that involves collecting data as you play, feeding this data into complex algorithms and models that then alter the rules of your game under the hood to optimize spending opportunities.
I think the incentives matter. Diablo II is about making number go up, but Diablo IV has an active incentive to slow you down and make that number go up at a certain rate so that they can upsell you again later. And rather than taking a hardline position, I’d at least ask the question out loud: Is it possible to have a business model for a game other than selling a good product at a fair price and not have it eventually evolve into something gross? Maybe the old shareware model, which is basically just a demo, but other than that, I’m not sure.
I guess it depends on where your line for “gross” happens to land. In my old age I tend to look at old arcades as being pretty gross. Certainly worse than I thought they were at the time.
I’m also not sure if I have a problem with Diablo IV. I think their incentive is for you not to run out of content and bounce all the way off before they can give you more, which is why they retuned it much more generously later. In this case the version of the game that people like more is also the one that did better for them financially. Is that more or less gross?
So I’m not sure I agree on whether the incentives matter. I think the experience I get matters. There is definitely a bad place there in the middle where you feel frustrated playing but won’t stop playing, and that’s a place where a bunch of the sloppier, grindier games make their money. And I’m not gonna stand here and say that all the upsells in games with a big live service don’t make the experience worse. They do, in my book.
But those impacts to the experience are what matters to me, not that they are made as part of a business proposition. Full games in boxes were also sold for money. Live games I enjoy are made for money, too.
I’m more concerned at how live games get to vacuum up all players and keep them on lockdown forever than I am about their moneymaking practices, to be honest. People are worried about the wrong set of incentives here, if you ask me.
That being said… man, do I wish people would put their money where their mouth is. It’s all well and good to complain about more expensive pay-up-front games or about overly intrusive microtransactions, but this conversation would be a lot smoother if people actively spending hundreds of hours on those weren’t currently spending like 70% of the time and 50% of all the money in gaming. Voting with one’s wallet rarely does much, in isolation, but there are absolutely tons of games out there. It’d be nice to see people flock towards the good ones, as per their own standards, and ideally spend some money on those.