But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

  • rozodru@lemmy.world
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    22 hours ago

    …with AI admin and moderation. Anyone who’s been banned from reddit will tell you that, hell it says as much in the message they give you. I was banned once for saying “slava ukraini” which according to my ban was a direct attack at a minority (apparently russians are a minority according to reddit bots) and then another for asking how long before citizens begin shooting at ICE agents which, again according to reddit bots, was inciting violence on a minority (ICE agents are now also a minority according to reddit).

    the vast majority of posts and comments are bots. the obvious reposts with misleading titles to generate karma to allow said bots to have enough karma to then post on various other subreddits to push whatever bullshit agenda or product they want to push.

    • Ledericas@lemm.ee
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      3 hours ago

      im on the forum where people are doing that, pushing thier products, and businesses. but reddit only went after these users, and not propaganda bots.