YouTube’s plan backfires, people are installing better ad blockers::People are installing and uninstalling ad blockers in record high numbers as a result of YouTube’s anti-ad blocking efforts.
I used to use AdBlock Plus. I like it specifically because of the Acceptable Ads policy where it allows through ads that are unobtrusive. Because I believe in supporting sites that want to fund themselves, as long as they do it in a way that isn’t obnoxious.
But unfortunately ABP hasn’t gotten around YouTube’s new adblock-wall. So I’ve switched to uBlock Origin in the meantime. Which unfortunately doesn’t do acceptable ads. So well done Google, you’ve now forced me into a position where I’m blocking more ads than I was before. Very smart.
At risk of sounding like a broken record: “I am Jack’s complete lack of surprise.”
Another extension of mine was fucking with youtube and preventing it from playing. Spent ages trying to figure out what was happening. The entire time I just kept saying “Fuck you” outloud. The only thing this adblock stuff is doing is giving me the drive to look further into it.
Honestly if they just said fuck it and added a banner ad I wouldn’t have fought this hard against it. Even one or two image ads somewhere. But this? Fuck right off. I’m not sitting through 30 seconds of ads for a 20 second video. Something that is happening way too damn often lately.
This isn’t “backfiring” though. People who were already blocking ads are the only ones doing this. If there’s even a small portion of people who gave up and just started watching ads/got premium, that means YouTube won. The only way this could really be considered to have backfired is if people were stopping using YouTube entirely, which isn’t really happening.
I block ads. I was considering YouTube premium under a friend recommendation that it was good value, to replace my Spotify subscription. That was a few months back. With this crack down and the raise in prices, premium is no longer an option and my friend asked me to explain adblocking, since she is about to cancel her subscription.
A lot of my mother’s friends, people in the 70s and 80s, are moving to ad blocking due to this. These people are really hearing about ad blocking for the first time through this. From this being in the news they are not only being told this is a possibility, but names of a number of products that do it. Most of them have slowly begun to use YT for a number of reasons over the past 10 years, and have all hated the ads, but other than buying premium, they assumed getting around ads required some level of technical expertise, or access to an “underground” scene to accomplish it.
A lot of them have been switching browsers, looking up ad blocking tools, and using them. In the past few months most of them went from using YT to look up occasional tutorials and media from their youth that is hard to find now, to using it as frequently as they do other streaming services. I know YT isn’t really targeting aging boomers, but if I am seeing this many people, in this demographic, doing this,I can only imagine it’s happening elsewhere.
Often times companies going on campaigns like this only bring more attention to the fact that it can be done and is easy to do.
Yeah, I feel like tons of people hearing about this and looking up ad blockers is going to be miles more of a problem for Google than the minority of people using ad block previously. This is a problem Google is unlikely to solve ENTIRELY and it seems that the attention that this has brought to the fact that ad blockers exist is likely bigger than any other gains they’ve made along the way.
The only way this could really be considered to have backfired is if people were stopping using YouTube entirely, which isn’t really happening.
I wouldn’t even call that backfiring. If those people were using ad block, how much were they contributing to YT anyway? Watching videos doesn’t get Google anything besides server costs unless they manage to sell an ad to that user. You could argue usage statistics help them, but they have no competition to way that against either so even that is moot.
I’m at the point where there’s going to have to be a collective bargaining procedure between Google and the Youtube audience before I turn my adblocker off.
I was served the same ad for the same movie every five minutes for hours on end, such that I’m never watching another Mission Impossible movie, or another movie starring Tom Cruise, ever again. For similar reasons I wouldn’t wash with Dr. Squatch soap if it was the last left in the world. Because they bothered me too much about it.
Tell you about the last internet ad I actually responded to: I saw an ad on Reddit of all places for caffeinated chocolates. I didn’t see this ad constantly, only occasionally. It wasn’t every other line, it wasn’t even every other page. It was marked as an ad, and boiled down to a business trying to communicate to potential customers that they have a product on offer. Not to psychologically damage everyone everywhere into submission. I don’t remember the company name but they had an owl logo. The fact they didn’t beat their name into my head wins them points. Give me ads where I go “Hey what was that thing I saw again?” hours later.
I was once served an hour-long lecture on computer networking as an ad. It felt like the algorithm decided “Hey this nerd that occasionally looks up Python-MQTT tutorials, let’s serve him a networking video next” but it was served as an ad, it had a Skip Ad button in the corner. I’m not sure why that happened.
Something else that bugs me is the way they treat creators. “We’re demonitizing this video, we’re not telling you why, we don’t care if it’s fair use, we’re big and you’re small, eat a dick.” If Google doesn’t operate in good faith, then I also shall not. Which I think is the last word on the subject.
Now if you’ll excuse me, I have some tables to build.
Called it.
deleted by creator
LOL. Everyone knew that that was going to be case. They are basically fighting the majority of the planet.
Can somebody help me figure out how to cast YouTube from Firefox onto my Nvidia Shield? I usually just use the YouTube app on the Shield but I get ads that way. I was hoping there was a way to cast from Firefox to prevent ads. Is this possible?
I haven’t tested it myself so not sure how well it works, but Grayjay highlights it as a feature
Thank you, I’ll look into this!
