Not GTA, not Star Citizen, not any game with actual gameplay, story, or anything like that.
Just a freaking Niantic reskin for freaking Monopoly.
I live in the wrong timeline.
Not GTA, not Star Citizen, not any game with actual gameplay, story, or anything like that.
Just a freaking Niantic reskin for freaking Monopoly.
I live in the wrong timeline.
You are not entirely wrong. It’s a boubble where no person involved benefits from saying “hey, is our budget too big?” It’s basicly given, that any known brand have negative ROI on it’s marketing, but we are all, so brainwashed with need for growrh, that that we know only one solution to decreasing results. Throw more money at it.
There’s a reason many big corporations have pulled out of online advertisment and focus on print/radio/TV/sponsorships instead: The effectiveness of online advertisment can be measured and it sucks royally.
The whole concept of marketing is just a huge game of “the emperor’s new clothes”. Nobody wants to be blamed if they stop doing marketing and it turns out to actually do have an effect, even if everyone secretly knows it’s garbage.