Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?

What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?

Do i as an average user need to be concerned?

If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.

  • ImplyingImplications@lemmy.ca
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    1 year ago

    People don’t realize how much data is collected, how it’s analyzed to determine things about you, and how it’s given out to nearly anyone. Here are some concerning examples that hopefully speak for themselves.

    Data from fitness app Strava was used to locate secret US military bases in Afghanistan and Iraq by some random guy on Twitter. He did this by pointing out people running in squares in the middle of the desert. Imagine what America’s enemies could do with this information that this company will sell to anyone.

    Ad company Xandr allows you to target audiences with labels like “Recently purchased a pregnancy test”, “Has a large gambling debt”, and “Has depression”. Once again, this is freely available for anyone to purchase. These tracking companies find out things that are very personal to you and then sell that info to people who might not have your best interests in mind.

    Last but not least. Governments and law enforcement can access this information at any time for any purpose. Do you really want the government and police agencies to have a database of people grouped by their religious and political beliefs or their sexual orientation?

    Hopefully you can see why the information being collected and given out to anyone is concerning. As to how to avoid it, I’m not sure there is any way besides government regulation. Maybe someone else has some answers!

      • foggy@lemmy.world
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        1 year ago

        If your friends have Facebook, and they share contacts on their phone, and they communicate with you Facebook has a shadow profile for your phone number. They still track you even without the app or an account.

        • Stantana@lemmy.sambands.net
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          1 year ago

          Yes, that’s why I have two phone numbers. One with an official work number that I give to friends and business partners - Its basically a requirement to have a public phone number if one runs a company where I live, so no hiding there anyways. And then I have a separate number I never give out, for data only.

          Oh, you tried to call me but I didn’t pick up? Sorry, I was busy/tired/generic excuse. But if you get on Element I’ll give you my private account. Think of it as a backstage pass, you’ll get in when nobody else does. You’ll be special.

          Kindergarten level psychology that works surprisingly well.

          • phillaholic@lemm.ee
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            1 year ago

            Are they both attached to smartphones? Location data can be pulled essentially equating the two numbers. If both devices always are in the same spot it’s the same person etc

            • Stantana@lemmy.sambands.net
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              1 year ago

              Different tools for different threats. I’m not trying to hide from state-level actors and phone data is illegal to sell where I live.

              And if I were, surely I wouldn’t talk about it on an open forum. In such a hypothetical scenario I wouldn’t even bring a cellphone, no matter if it’s a smartphone or a plain ol’ Nokia from the last millennium.

              • phillaholic@lemm.ee
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                1 year ago

                My point is they probably know both are you. I have two phones too, it just depends on what your goal is. If it’s not to be tracked by the Google, Microsoft, and Metas of the world you’re probably failing.

                • Stantana@lemmy.sambands.net
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                  1 year ago

                  How can Google, Meta and Microsoft corrolate two phones where one is completely devoid of any Google Play blobs if they don’t have access to location and triangulation data from the cell towers?

                  • phillaholic@lemm.ee
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                    1 year ago

                    If you somehow have made sure every app you use doesn’t have a meta tracker in it then maybe. Although then you get into the territory of being so unique by blocking everything that you become identifiable that way.