An estimated 68% of internet activity starts on search engines and about 90% of searches happen on Google. If the internet is a garden, Google is the Sun that lets the flowers grow.
This arrangement held strong for decades, but a seemingly minor change has some convinced that the system is crumbling. You’ll soon see a new AI tool on Google Search. You may find it very useful. But if critics’ predictions come true, it will also have seismic consequences for the internet. They paint a picture where quality information could grow scarcer online and large numbers of people might lose their jobs. Optimists say instead this could improve the web’s business model and expand opportunities to find great content. But, for better or worse, your digital experiences may never be the same again.
On 20 May 2025, Google’s chief executive Sundar Pichai walked on stage at the company’s annual developer conference. It’s been a year since the launch of AI Overviews, the AI-generated responses you’ve probably seen at the top of Google Search results. Now, Pichai said, Google is going further. “For those who want an end-to-end AI Search experience, we are introducing an all-new AI Mode,” he said. “It’s a total reimagining of Search.”
You might be sceptical after years of AI hype, but this, for once, is the real deal.
People use Google Search five trillion times a year – it defines the shape of the internet. AI Mode is a radical departure. Unlike AI Overviews, AI Mode replaces traditional search results altogether. Instead, a chatbot effectively creates a miniature article to answer your question. As you read this, AI Mode is rolling out to users in the US, appearing as a button on the search engine and the company’s app. It’s optional for now, but Google’s head of Search, Liz Reid, said it plainly when launching the tool: “This is the future of Google Search.”
Nothing is “an apocalypse” for anything.
JFC, people, stop pushing these extreme opinions on AI. It is not simultaneously the solution to everything and the end of the world. It’s just a goddamn tool.
I think the argument in this context it’s more about how Google is acting as a company, and less about how the underlying technology is dangerous.
Like Google clearly intends to turn off the web traffic to anyone who isn’t them. They want to maximize the amount of time users are spending on their page, seeing ads served directly by them. With their ad monopoly liable to get broken up in court, they won’t be able to monopolize advertising on other websites, so they’re just going to prevent people from going to other websites.
The fall out for smaller websites, news, blogs, ect, will be that suddenly a lot of their traffic is going to disappear because Google is no longer sending people to them, instead Google will scrape their pages and then just give that information directly to users. It will be an apocalypse to those making information to put on the internet.