Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • Beetschnapps@lemmy.world
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    1 year ago

    No no, tasting like piss is not the issue here. They never once complained about drinking the worst made beer ever.

    Clearly the issue was someone once gave 6 beers to someone they don’t like.

    I mean, once that person posted on social media… well bigotry requires that they must shout about people “shoving this issues down my throat” and act like an asshole.

    I mean that person who got 6 free beers posted a fucking picture about in the internet… can you believe that? From now on you gotta buy piss from someone else. I bet they’re not “woke” in South Africa…

    /s