• megopie@lemmy.blahaj.zone
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    1 day ago

    They get insane margins on those big payment princesses. For a lot of US automakers that’s what’s keeping them above water.

    The market shifting towards small affordable utility vehicles is their worst nightmare.

      • megopie@lemmy.blahaj.zone
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        18 hours ago

        Utility, in the context of the automobile market, is a class of vehicles, hence why Australians call pickups “utes”.

        Kai trucks count as utility vehicles, as do american pickup trucks.

        Although, realistically, most pickup trucks sold In the US would better be described as “premium” or “luxury” vehicles given that most people buying them are not using them for off roading, hauling or towing, but rather as “life style” vehicles and status symbols.