
Tell me you live in NA without telling me you live in NA.
Brussels is on the same latitude as Calgary, and not only does daylight last less than 8 hours but thanks to the coastal climate it’s not abnormal to only get single digit hours of sunlight per month (5/7th of which are when we’re stuck in an office). Rest of the time is either rainy or cloudy, neither of which is useful to find stray UVB. London has basically the same climate.
In the winter it’s not even useful to commute by bicycle, because it’s dark outside both ways. What the fuck do you want from me doctorman. I’ll be gobbling up those supplements because my Vitamin D deficiency is the least surprising outcome of working an office job in Belgium in winter.















So… Cotton/Linen/Wool? The technology is fine, its only downside in most applications is simply cost. Cotton clothes are more comfortable, less stinky, less polluting, and won’t fuse with your skin and disfigure you for life if they accidentally catch on fire. On top of not making microplastics soup every wash cycle.
If we cared to actually solve the problem of plastics in fast fashion we could ban them, with some exceptions for sportswear and shoes where synthetics have some actually useful uses. Hell, we could even make it an easy transition by gradually pulling back the allowable synthetic content for x years.
But it would directly kneecap Shein and H&M’s business model so we have to weigh all the pros against that.