The entire article is an ad for a data product called Tru Optik, where the main selling point seems to be identifying revenue loss due to streaming.
Netflix said they use torrent data to determine what series to acquire.
Streaming services don’t need Nielsen data, since they already have direct viewer data.
It’s probable streaming services look at this data, but I was specifically questioning the “using it as a success metric” part. Their two main success metrics are direct viewer data and subscriptions.
Thanks for the link. Three thoughts:
It’s probable streaming services look at this data, but I was specifically questioning the “using it as a success metric” part. Their two main success metrics are direct viewer data and subscriptions.
Netflix literally said they use the data to see what series to pay for. That is another way of saying they monitor torrents for success.
Look, it’s ok to disagree, but you don’t need to ask for evidence for everything you read on the Internet that doesn’t affect you personally.
If that evidence is offered, it’s ok to just admit you are surprised and/or wrong.
Streaming services only have data on their own streams.