So… how effective is it? The fingerprinting. I’m guessing there are studies? Also don’t know whether there’s been legal precedent, ie whether fingerprinting has been recognized as valid means of user identification in a court case.
It’s super effective but there are very few real use cases for it outside of security and ad tracking. For example you can’t replace cookies with it because while good fingerprint is unique it can still be fragile (browser update etc.) which would cause data loss and require reauth.
Usually fingerprint plays a supporting role for example when you do those “click here” captchas that’s actually just giving the browser time to fingerprint you and evaluate your trust to decide whether to give you a full captcha or let you through. So fingerprint is always there in tbe background these days tho mostly for security and ad tracking.
As for court cases and things like GDPR - the officials are still sleeping on this and obviously nobody wants to talk about it because it’s super complex and really effective and effects soo many systems that are not ad tech.
So… how effective is it? The fingerprinting. I’m guessing there are studies? Also don’t know whether there’s been legal precedent, ie whether fingerprinting has been recognized as valid means of user identification in a court case.
It’s super effective but there are very few real use cases for it outside of security and ad tracking. For example you can’t replace cookies with it because while good fingerprint is unique it can still be fragile (browser update etc.) which would cause data loss and require reauth.
Usually fingerprint plays a supporting role for example when you do those “click here” captchas that’s actually just giving the browser time to fingerprint you and evaluate your trust to decide whether to give you a full captcha or let you through. So fingerprint is always there in tbe background these days tho mostly for security and ad tracking.
As for court cases and things like GDPR - the officials are still sleeping on this and obviously nobody wants to talk about it because it’s super complex and really effective and effects soo many systems that are not ad tech.