I’ve been using Google since 1998, and everyone loved them because their search indexed sites quicker than others and the search results were more useful than the competition at the time like Yahoo and Altavista and AskJeeves. They started turning nasty as soon as they gained steam & commercial success with AdWords… around 2003-2004. So no, while they get worae each year they haven’t been ‘the good guys’ for decades.