A media firm has admitted that it can target adverts based on what you said out loud near device microphones.

A media firm that has worked with the likes of Google and Meta has admitted that it can target adverts based on what you said out loud near device microphones.

Media conglomerate Cox Media Group (CMG) has been pitching tech companies on a new targeted advertising tool that uses audio recordings collected from smart home devices, according to a 404 Media investigation. The company is partners with Facebook, Google, Amazon, and Bing.

In a pitch deck presented to Google, Facebook, and others in November 2023, CMG referred to the technology used for monitoring and active listening as “Voice Data.” The firm also mentioned using artificial intelligence to collect data about consumers’ online behavior.

  • GissaMittJobb@lemmy.mlEnglish
    384·
    3 months ago

    It baffles me that people actually take these assertions seriously, especially after having used different software that uses voice input, like Siri, Google Assistant, Alexa or whatever. Those things make some serious mistakes even under ideal circumstances, and you want me to believe that they can accurately overhear things in non-ideal circumstances? I highly doubt it.

    Regardless, you can use an ad blocker to make this a moot point - I’ve never experienced anything even close to this, because I never get ads.

    • GiveOver@feddit.ukEnglish
      265·
      3 months ago

      No bro one time I was talking about buying protein shakes with my bro and then THE VERY NEXT DAY I saw an ad for protein shakes after watching Joe Rogan on the weightlifting subreddit.

      You expect me to believe this is coincidence?!?!?!?!?!