Unity has temporarily closed its offices in San Francisco and Austin, Texas and canceled a town hall meeting after receiving death threats. The company made the call as a precaution against possible retribution after it announced a contentious change to its business model this week.
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Not an excuse for just blatantly fucking over the customers. By implementing this hostile pricing model, company is alienating their customers. Big game studios may or may not cough up the money (or just delay that payments and take Unity to court if threatened). Small companies will just not pay up and either kill their projects or redesign from the ground up using a diff engine. Indie devs will likely just use another engine all together.
It’s a clear money grab that will backfire on them (losing trust of an already small community, and thus money will slowly stop rolling in). Fucked by the loss of sales. Fucking over the shareholders and creating new bag holders. Only winners here are the insiders that dumped their shares before announcement.
C-level execs at Unity smoking crack.
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That doesn’t mean making decisions that can ultimately hurt the business or their partners though. You can be greedy while not alienating the developers who drive the company’s profits. Decisions like these could make them lose millions or even go out of business.
You could swap unity with any company really and it would be the same. once a business goes for an IPO, whatever mission/vision it had turns into making shareholders happy and fast. Profits go directly to shareholders by stock buybacks instead of R&D/salaries, so they have to squeeze consumers more and more with the same products to keep it up. it’s tragically comic that you mention Steve Jobs kinda talking about it when Apple turned into the GOAT of this stuff.