Legitimately the mega corps are the least problem with Google search these days. Once you get past the ads and sponsored content at the top, you get tons of blogspam that is written solely to maximize SEO and get page views. This was bad before generative AI, but now people can generate whole websites on “the best impact hammer” or “how to buy solar panels” without even paying a shitty copywriter. Google is literally unusable for anything like that. I have to go watch 10 YouTube videos to get an idea, and even some of THOSE are text to speech product spec regurgitators, again just content farming for affiliate links.

The internet is just fucking awful these days. Thats why people look for Reddit links. Reddit was its own community for a very long time generating content and curating good content generated elsewhere. It was a filter for all the bullshit filler, but Google looks at everything without nearly as good separation of quality from affiliate spam as Reddit has.