Sure, but we are getting to the point where 99% of truck owners do not have needs that your van or a hatchback sedan couldn’t handle 90% of the time, all while using less fuel and being safer for everyone else on the roads.

And when they need to haul 1 ton of dirt they can order it with delivery in a dump truck, because you never need just 1 ton anyway.

So for the final 2-3 trips a year that actually needs a pickup they can rent for like 200 bucks total.