I think they just ran out of content, tried a new thing due to the popularity of ghost shows on other channels, and it really worked well for them. Then they fucked up and made it a core part of their entire business model, rather than just a small offering to cater to the “Chariots of the Gods weirdos”. I’m part of the problem, I really enjoyed the “alternative history” shows they started with, at first, but again, they went too far with a good thing.