• A_Random_Idiot@lemmy.world
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    9 months ago

    I really wish government would just come in already and shatter google into a million pieces with the anti-monopoly hammer already.

    Google is far worse than AT&T ever was when it was shattered into the baby bells.

    Just gotta learn from AT&T to not let them re-congeal back together like somekind of fucked up liquid metal terminator 20+ years down the line.

    • debil@lemmy.world
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      9 months ago

      Exactly! I started surfin’ da information highway in the 90’s. I remember watching an image unveil itself slowly as a morning sunrise.

  • TeoTwawki@lemmy.world
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    9 months ago

    “We’ll make our service worse, that’ll show them!”

    Ok google, good luck with that.

    • soggy_kitty@sopuli.xyz
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      9 months ago

      Unless you inform those customers with some kind of UI that they’re being throttled because of ad-block how does Google expect them to uninstall it?

      I genuinely believe they are trying to push adblock users off the platform completely

    • kingthrillgore@lemmy.ml
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      9 months ago

      At this point I’m convinced they’re trying to drive people away to shrink the overhead on bandwidth and servers, but it doesn’t work like that. Not after you got them hooked on videos of cats after years of a steady drip of memes.

  • AgentGrimstone@lemmy.world
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    9 months ago

    I wish we can fast forward to the part where Youtube completely destroys itself and a new platform takes its place so we can enjoy it for 10 years before the enshittification cycle restarts again.

    • Kevnyon@lemmy.world
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      9 months ago

      The problem is that only conglomerates can eat the cost of running such a platform. Ads will be the end of free interne, that’s for sure.

    • test113@lemmy.world
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      9 months ago

      I’m not so sure – YouTube is much larger than you might think. It’s not the video platform you grew up with anymore. No one in this world can match the backlog and content density/diversity of YouTube, not even all streaming services combined. People complaining that YouTube is dying because a few YouTubers “retire” from their main gig or that it’s not the same anymore don’t understand how YouTube works. They might not comprehend that the time of their “bubble” has come to an end. When this happens, there are already five new bubbles/niches that are even bigger, and you might not have heard of them, but they are more successful than their “predecessor.” The old bubble is still there to consume in the backlog. Someday in the future, AI will have a field day with the data accumulated via YouTube.

      It is transforming, for sure, but I don’t think it will destroy itself completely. In a sense, you can say it will destroy whatever view you had of YouTube as a platform because it is not what it once was.

      To my knowledge, YouTube will hit the billion-user milestone this year (Netflix currently at ~250 million paid users). If we look at other data trends from streaming services, it suggests that YouTube will grow more over the coming years. I don’t know how anyone can match YouTube as a whole. In certain niches, sure, but as a whole, it would be like fighting windmills. There’s a reason no one tries to tackle YouTube as a platform and only goes for certain niches.

  • Pons_Aelius@kbin.social
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    9 months ago

    A new wave of slowdowns is hitting users, with the only resolutions being disabling the ad blocker or upgrading to premium.

    Or just switching to ublock origin.

    Or just switching to newpipe.

    Or just switching to freetube.

    etc

    etc

    etc

    • Excrubulent@slrpnk.net
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      9 months ago

      I have ublock origin on firefox and it’s really bad for me currently. This has traditionally been the good combo I believe.

      Not just slowing down, but stopping, then restarting after skipping a few seconds that you cannot access no matter what.

      For now the best solution I’ve found is to copy the video url, open potplayer and just hit the paste command and the video runs flawlessly.

      So they’ll have to close that loophole eventually, which means enshittifying the video streaming protocol for everything that isn’t the native web viewer, which will inconvenience more people who were used to something working, leading to another workaround, leading to…

      Youtube is gradually accelerating their enshittification. I’m looking forward to when it comes to a real head. Too many serious interested parties rely on it. I don’t know if peertube will be the first fallback, but I’m sure it’ll get a big bump.

  • net00@lemm.ee
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    9 months ago

    I dusted off an old laptop, put debian on it, put an SSD and now I have my own invidious instance, among other services…

    No ads, no throttling, no bullshit. Google is very welcome to suck it. I’d gladly stop using youtube, but there’s no competition.

    • itsJoelle@lemmy.world
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      9 months ago

      I know it’s a pain, but what’s to stop us from using download-clis? In theory I could “collect” the urls that are recommended to me from my home page, call the clis, click all the videos to update my recommendations then close the browser.

      • Tvkan@feddit.de
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        9 months ago

        I know it’s a pain, but what’s to stop us from using download-clis?

        The answer is right there.

      • grozzle@lemm.ee
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        9 months ago

        using the browser isn’t necessary to keep your watch history up to date.

        yt-dlp can log in as you by reading your cookies from your browser, and, with the optional --mark-watched flag, mark your downloaded videos as watched in your YT account.

        • itsJoelle@lemmy.world
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          9 months ago

          TIL. Thank you very much. Looks like I’m going to be using that if YouTube gets even more painful.

    • Amir @lemmy.ml
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      9 months ago

      The no competition in the market, is the issue. Hope the situation improves in near future. With it innovations will gradually increase & the demand within the markets will point the directions.

      • 0xD@infosec.pub
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        9 months ago

        If everyone keeps expecting everything for free there will never be competition :)

        • eskimofry@lemmy.world
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          9 months ago

          Let me convince you otherwise:

          1. Who set that expectation in the first place? Don’t all cut-throat corps undercut the previous established companies and gained a lot of market share by being “loss leaders”?
          2. Do you think YouTube would dare to go completely Pay only?
          3. Lack of competition is not an excuse to double dip on both customer data and advertisements.
          4. People who say that we need to pay for server costs should consider that streaming services are now asking for money but also introducing adverts. The money is too lucrative for them to leave on the table.
          5. Everybody is happy to pay when there’s 1 service or 2 services that give them everything for a nominal fee. Cases in point: Netflix, Steam.
          6. A lot of people pay for twitch because it’s the only platform they care about. Paying for A platform doesn’t mean we will pay for ALL platforms.
        • fosforus@sopuli.xyz
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          9 months ago

          Or, there is plenty of competition even now, but since users are the product, not the customer, the competition isn’t what people think it is or should be.

    • soggy_kitty@sopuli.xyz
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      9 months ago

      There is competition when it comes to technology stack. People just don’t want to use alternatives because the amount of content/users is less on others.

      Be the pioneer and help others move across.

      • keyez@lemmy.world
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        9 months ago

        Care to share any of the recommendations? I don’t use YouTube often but would be happy to visit and use an alternative

    • sfgifz@lemmy.world
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      9 months ago

      Next step is guaranteed to be limiting the number of views without being logged in.

      • net00@lemm.ee
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        9 months ago

        The more stuff they do to shoot themselves in the foot, the sooner something else comes in to replace youtube

    • 5redie8@sh.itjust.works
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      9 months ago

      Thank you for reminding me to get myself an invidious instance set up. It isn’t a huge pain or anything, right?

      • net00@lemm.ee
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        9 months ago

        Not really, they have a docker compose file ready to go, and it works without issue.

  • lloram239@feddit.de
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    9 months ago

    I’ll never understand why they spend so much effort pushing ads into people’s faces that don’t want see them and so little making ads more attractive.

    A very large chunk of what people consume these days is effectively already ads. Every Youtuber holding a product into the camera is an ad. And people want to watch that. They want to know what new products are out there. It just has to presented appropriately.

    Forced ads with mandatory 5sec isn’t making people interested in your product, heck, numerous times I might have been interested in a product, but lost interested since I couldn’t rewind the ad or because the ad didn’t link to anything that gave me further information. A 15min video from a Youtuber reviewing a product in detail is way more effective than any regular ad I have ever seen, yet there are almost no ads in that style.

    • minibyte@sh.itjust.works
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      9 months ago

      A very large chunk of what people consume these days is effectively already ads

      That’s what grinds my gears. I understand ads pay bills, but showing multiple ads before a trailer for a video game or movie is excessive.

        • Thorny_Insight@lemm.ee
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          9 months ago

          Most ads are about brand recognition and not so much about trying to sell a specific product. Even if you think an ad is stupid, if you still can remember the brand then the ad worked.

      • bitwolf@lemmy.one
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        9 months ago

        I find it extremely funny that YouTube serving ads also strains the same video infrastructure they’re trying to increase revenue on.

    • gian @lemmy.grys.it
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      9 months ago

      A 15min video from a Youtuber reviewing a product in detail is way more effective than any regular ad I have ever seen, yet there are almost no ads in that style.

      True. But probably that money does not go to Google but to the Youtuber directly, so for Google this is still a cost.

    • gapbetweenus@feddit.de
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      9 months ago

      Like for real, you have all the money in the world and you know what I like and don’t, so why don’t tailor the ads to not annoy the fuck out of me?

        • gapbetweenus@feddit.de
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          9 months ago

          But they just get less money from me, because I remove all non organic ads. Would non organic ads be less annoying, they could sell more shit to me.

          • Appoxo@lemmy.dbzer0.com
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            9 months ago

            We are the more aware portion of the public.
            Take a look at public linear tv for a while during prime time.
            Ad breaks every 30min with a cliffhanger in the movie.
            Atrocious.

          • TigrisMorte@kbin.social
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            9 months ago

            Paying attention to your needs/desires takes work. They don’t want to work, they just want, “MORE!”

            • gapbetweenus@feddit.de
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              9 months ago

              Not really, they are clearly spending money and resources to grab my attention and it’s not like the work is done by people who are profiting in the end anyway. Than again - I’m rather anti consume to begin with, so maybe people like me are not a valuable market to beginn with, which is fair.

    • EngineerGaming@feddit.nl
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      9 months ago

      A very large chunk of what people consume these days is effectively already ads. Every Youtuber holding a product into the camera is an ad. And people want to watch that. They want to know what new products are out there. It just has to presented appropriately.

      I doubt so - Sponsorblock exists. I guess some don’t mind it because it supports the creators they like directly.

      • lloram239@feddit.de
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        9 months ago

        I don’t mean the sponsor segments, but the rest of the video. LTT, MKBHD and all the other tech channels, every movie and game reviewer and a lot of other stuff is all ads. Every single channel that is focused on showing you a new product is effectively an ad. And people watch it because they are interesting in seeing what new or interesting products are out there. There is no aversion to ads, there is an aversion to bad and annoying ads.

    • NuXCOM_90Percent@lemmy.zip
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      9 months ago

      Because that has been tried so many times over the decades.

      The good sites put effort in to curate their ads and make sure they are things their audiences would enjoy. Lots of webcomics STILL have blog posts about doing this. Same with one of the more popular “steam deck” websites.

      The problem is that this doesn’t work. Because people don’t permitlist those sites. They just block everything for the exact same reasons “I pirate it and if I like it I’ll buy it” was always a blatant lie for the vast majority of people (and no, I don’t care who consider themselves exceptions to that).

      So when curated and “good” ads have almost zero benefit over shitty and obnoxious ones? The focus stops being “let’s serve good ads and trust our users to have our backs” and more “What can we do to actually get ANY ad revenue out of this so that we can keep the lights on?”

      • lloram239@feddit.de
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        9 months ago

        Because that has been tried so many times over the decades.

        When? “Will it Blend?” is about the only time I can think of when a company went in an alternative direction and turned their ads into entertainment and was quite successful at that. How many products do even have as little as an official unboxing video? Stuff like the SteamDeck teardown is what I would love every company doing for all their product. But it’s super rare. Why limit your ads to 30sec fake nonsense when you could have 15min of talking about your product in detail?

        They just block everything for the exact same reasons

        There wouldn’t be a need or even the ability to block anything if it wouldn’t be forced on the user. If Youtube had a “show me a random ad” button, I’d click it. I don’t hate ads. I hate bad ads that are forced in my face when I don’t need them. I have plenty of downtime where I wouldn’t mind seeing what new products are around. Gameify that stuff. Make it interesting. Make it explorable. Make it interactive. You have million dollar budget, mountains of collected data and random garbage forced into the users face is the best you can come up with?

        “What can we do to actually get ANY ad revenue out of this so that we can keep the lights on?”

        You are forgetting that there is an advertiser in all this. People that care about getting clicks on ads will have no problem tricking users into accidentally clicking on ads. But why are the advertisers themselves ok with that? If I want to advertise a product I’d not be interested in paying for accidental clicks users were tricked into, I’d be interested in finding users that are interested in the product I want to sell. And I really don’t see current ads doing that very well. They might be better than literally nothing, but I really don’t see them being better than all the potential ways to make better ads.

        • NuXCOM_90Percent@lemmy.zip
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          9 months ago

          Let’s break that down

          When? “Will it Blend?” is about the only time I can think of when a company went in an alternative direction and turned their ads into entertainment and was quite successful at that.

          I mean, if your goal is for the ads to be entertaining, people REALLY liked Chuck (high concentration of chuds aside) and Community. And Soap Operas literally came out of the idea of integrating advertisements into media.

          Also… it is not just a meme that people are increasingly more interested in the ads than the stoppages during the Super Bowl.

          Also, this was a driving force behind Flash. Ads that were “games”.

          But my point is more the efforts to make less obtrusive ads that are visually appealing AND relevant to the viewers.

          How many products do even have as little as an official unboxing video? Stuff like the SteamDeck teardown is what I would love every company doing for all their product. But it’s super rare. Why limit your ads to 30sec fake nonsense when you could have 15min of talking about your product in detail?

          Sorry. You are talking about wanting 15 minute pre-roll ads? Do you want to maybe rethink that? Please. I beg you. Don’t put that evil into the world.

          Also: What you are describing is literally an infomercial. Ron Popeil’s rotisserie oven and bigass syringe come to mind, but also Vince “I got my ass beat by a prostitute” Offer and Billy “Never met anything I didn’t want to snort” Mays (RIP) come to mind.

          Also… with a word from our sponsor, we have Linus “I can’t have a warranty because people would attack my family” Sebastien and LMG. Or any other heavily sponsored review channel. And… people run “sponsor block”. While watching a fucking ad for the latest Samsung phone.

          There wouldn’t be a need or even the ability to block anything if it wouldn’t be forced on the user. If Youtube had a “show me a random ad” button, I’d click it. I don’t hate ads. I hate bad ads that are forced in my face when I don’t need them.

          This is right up there with “I’ll buy it if I like it after I fully watch all twelve seasons”. Sure there are people who would willingly watch ten ads per hour if it meant that others didn’t have to see any. Uhm… Okay, I actually can’t even pretend that is true.

          Or, to be slightly less mocking: Subscription models. Those have proven to be incredibly lucrative to people who “made it big” already. They are a constant struggle for up and comers. Because I would probably throw a few bucks at J Kenji Lopez-Alt every month if it got me a steady feed of recipes and videos. As much as I like him, I can’t see myself doing that for Ethan Chlebowski because he is still nowhere near as established and is very much a “home cook” in terms of “knowledge”.

          Because, trust me, all your favorite content creators would love it if they didn’t need to do any sponsored content or negotiate with brands/marketing firms and just got a giant check in the mail every week from their fans. Very few can pull that off to the degree required to make “quality” content. Otherwise nobody would have ever heard of Raid Shadow Legends and Better Help.

          Or, if I can move to the greater root problem of “how to make money while making media”, let’s look at video games. Some of the pseudo-live games will have a LOT of DLC. Like literally hundreds of cosmetic skins that have no bearing whatsoever on the gameplay and exist almost entirely as a “tip jar” to fund the free content updates. And… people lose their mind. And they use it as an argument that the game is bad because if you wanted to buy all 500 skins for your player character in an FPS that has been getting steady updates for 4 years now, it would cost you 300 dollars. THE HORROR. FUCK LAZY DEVS!!!

          I have plenty of downtime where I wouldn’t mind seeing what new products are around. Gameify that stuff. Make it interesting. Make it explorable. Make it interactive. You have million dollar budget, mountains of collected data and random garbage forced into the users face is the best you can come up with?

          Again, see the entire concept of sponsored media

          You are forgetting that there is an advertiser in all this. People that care about getting clicks on ads will have no problem tricking users into accidentally clicking on ads. But why are the advertisers themselves ok with that? If I want to advertise a product I’d not be interested in paying for accidental clicks users were tricked into, I’d be interested in finding users that are interested in the product I want to sell. And I really don’t see current ads doing that very well. They might be better than literally nothing, but I really don’t see them being better than all the potential ways to make better ads.

          Because advertisement works.

          A few years back, one of the WWE shows basically ran an ad for “fuck time island” or whatever it was called every single commercial break. It was some sort of reality dating show or whatever. And you could watch in real time as the squaredcircle crowd started off by complaining and mocking and very rapidly changed their rules so they could have a discussion thread on it every single week where people were actually interested.

          Or just think about how many times people have muttered 'eat fresh" while reading up on public transit in many cities.

          They might be better than literally nothing, but I really don’t see them being better than all the potential ways to make better ads.

          Again. Attempts have been made for literally decades. Sites curated really quality ads and people still ran adblock. Youtubers try to work with good companies for their sponsorships and people still run sponsor block. Hell, people often won’t even click the affiliate link to buy the product they just watched a 30 minute review of. The “better” way is something that people either haven’t blocked yet or can’t block.

  • Zombie-Mantis@lemmy.world
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    9 months ago

    Nationalize YouTube.

    Specifically, nationalize the backend, Google can keep their website. And place it in the hands of something like the UN, rather than any specific country. I hardly trust Uncle Sam any more than Google’s investors. They’ve successfully monopolized video hosting, now turn it into a public resource.

    And open it up to the world, too. Google might get to keep their website, but everyone else can access the same database, too. May the best front end win.

    • Xavier@lemmy.ca
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      9 months ago

      Sorry to burst your little bubble but the UN charter specifically states it is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and serve as a centre for harmonizing the actions of nations.

      As much as some may want to believe the UN is some sort of «Global Supreme Court», it is not. It mainly functions by consensus of all other nation (including those who explicitly chooses to abstain). Therefore, by making the UN somehow responsible for the “backend”, as you have said, or as the custodian of the entire repository/library of videos uploaded to YouTube, every member nations would then have their own priorities on what to “keep” and what to “remove” from the repository/library. Since the UN works principaly by consensus only a very small subset of all the videos will be kept as being universally non-controversial. Hence, the majority of videos will be irrecoverably erased.

      Perhaps you meant a NGO (non-governmental organization) or a non-profit organization such as the Internet Archive. However, storage and maintenance for such a vast collection of large media (videos) is non-trivial and expensive that very few non-profit could administer.

      Alternatively, with a fediverse-like protocol, everyone will be responsible to host their own videos and also videos they consider important/valuable to archive and/or help distribute. Thus, no single point of control and no need to “nationalize” YouTube. Of course it is hard and complex, nevertheless it is only the first step toward a more resilient and a more equitable video sharing/distribution infrastructure.

    • JonEFive@midwest.social
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      9 months ago

      These are some very pretty words that express ideas without much self-reflection on why the ideas might be bad.

      I mean, I suppose you did say it yourself that you can’t trust the US government… but why would you trust ANY government? You know why I trust Google more than any government? I understand Google’s motivations ($$$). Put something into the hands of government and suddenly that thing is burdened by the desires of every politician and their special interest financiers.

      “Place it in the hands of something like the UN” would mean some international body I assume. Comprised of and led by whom exactly? And also, who would fund the thing? You suggest nationalization, so… taxpayers? Sure, here’s your $99/year Degooglebase access fee tax I guess? And beyond just making sure there’s enough money to keep the lights on, we need to make sure there’s enough money to pay creators. After all, YouTube isn’t just a library. It’s an economy larger than some countries and there would be consequences to destabilizing that economy. People aren’t just posting content for the love of the shared experience.

      Please don’t take what I’m saying here to be a defense of Google. Google is a shitty company for so many reasons. But advocating for nationalization of YouTube is just a horrifically bad idea in such manner as it was presented.

      But - all is not lost. First: for the creators you enjoy - find ways to support them other than Google. Make it possible for them to continue when YouTube stops being lucrative enough.

      Second: find, use, and advocate for the use of alternative services. There is no single site that is going to be able to replace YouTube. It simply isn’t going to happen unless PornHub wants to step up to the game and create their own SFW site YouTube-killer. They have the infrastructure and capacity to host and share absolutely massive amounts of video and have the business capabilities to accept income and pass it on to creators on a large scale. But that’s an entirely different discussion.

      Best to look at things differently. Like the Fediverse and the internet itself, it might be better off if the platform were distributed.

    • eskimofry@lemmy.world
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      9 months ago

      Curiously, that would mean a peer-tube network of server instances for which YouTube becomes a frontend.

  • tias@discuss.tchncs.de
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    9 months ago

    I don’t have an ad blocker, I just have the standard strict tracking protection enabled in Firefox. What’s more, I pay for YouTube Premium. But still they add a five-second delay every time I visit a web page. It’s infuriating.

    • KillingTimeItself@lemmy.dbzer0.com
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      9 months ago

      there is no way the 5 second sleep before loading isnt anti competitive, because last i heard, unless they changed it, it only checks for the firefox user agent.

      Actually insane that someone would willingly implement that.

  • CrowAirbrush@lemmy.world
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    9 months ago

    Anything better than listening 3 songs and getting 5 ads.

    Stop being trash youtube. Be normal like you once were and i would actually consider a paid subscription IF i get to fully exclude shorts on my side of the platform.

    • WhipperSnapper@lemmy.ml
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      9 months ago

      Not at all a solution, but worth mentioning that in a YouTube URL you can replace /shorts/ with /v/ and get the normal player for the same video.

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        9 months ago

        I just want the short form content out of my life, but your tip might help others who dislike the player and not the video’s.

  • zbyte64@lemmy.blahaj.zone
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    9 months ago

    I don’t always click on a YouTube ad, but when I do it’s a UI failure because it’s an accidental click. How much do you want to bet this crackdown is a distraction from the fact their ad system doesn’t perform as well as advertised?

    • MonkeMischief@lemmy.today
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      9 months ago

      Or it’s just straight up hostile UI. They started camouflaging ads to blend in really well with random search results now! Infuriating.

      • zbyte64@lemmy.blahaj.zone
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        9 months ago

        Speaking of which… Don’t you just love how changing the volume on your phone causes the audio indicator to overlap the button that let’s you skip ads?

        • MonkeMischief@lemmy.today
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          9 months ago

          Ok now that you point it out that’s gotta be intentional lol.

          Behold, the wonders of the modern world! …which we must constantly fight and remain suspicious of as they attempt to manipulate or screw us at every turn.

          😬

  • Underwaterbob@lemm.ee
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    9 months ago

    Frankly, I’d stop using YouTube entirely before I’d start using it without an adblocker. At least there are no signs of it slowing down for me, yet.

  • 000@fuck.markets
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    9 months ago

    Don’t worry, YouTube, I won’t be using your website anymore. But my yt-dl will be ripping max quality videos by the hundreds, just for shits and giggles.

  • Zummy@lemmy.world
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    9 months ago

    I am for sure one of the smaller number of people doing this, but I watch YouTube on my TV using the TV app. As a result I always had to watch ads. I wish I could avoid them. I suppose a could watch from an alternative and then AirPlay it to my TV, but that’s about it.

    • SpookySnek@sh.itjust.works
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      9 months ago

      I bought a chromecast with google TV specifically for this purpose, with it you can download “SmartTube” and watch youtube completely ad-free

    • roofuskit@lemmy.world
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      9 months ago

      If you had an android device you’d be allowed to install an alternative YouTube app.

    • Miaou@jlai.lu
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      9 months ago

      Changing your router DNS to something that blocks ads (or a pihole at home) and you’ll never have to watch ads ever again, YouTube or elsewhere

      • ylph@lemmy.world
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        9 months ago

        YouTube video ads can’t be blocked with just DNS blocking unfortunately, they are served from the same hosts as YouTube videos.

      • guajojo@lemmy.world
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        9 months ago

        Of course this is possible but this involves more than just pihole. I’m running this with a combo of adaway + mikrotik router with port based NATing.

        People downvoting you are like the angrycry meme about the low to high IQ gauge.