Wall St had never been serious about climate change. They did the bare minimum to preempt regulation and give people the vibes they did so they wouldn’t lobby for regulation. Sans regulation, Wall St operates on the basis of competition for returns. This shortens the horizon of investment and makes it practically impossible to tackle any long-term issue.

C corps, which almost any company you’ve heard of, North Star is money. They, in some cases legally, have to prioritize shareholder returns. Little has been done to consider short vs. long term return as part of that equation, but I digress.

Just like black lives matter, DEI, lgbtq rights/pride, being against Nazis, it’s all just a mask. A sheen. Businesses as we’ve seen, either happy prance into supporting whatever will make them the most money politically. Look at how many companies fell in line when attempted autocracy has been pushed the last 13 months since the fanatics took power.

Coke created Fanta to have an unfamiliar brand to sell in the Nazi Germany market in the 30s that wouldn’t be familiar to Americans. Why? They wanted the money and did not care who they were dealing with in power. Nothing in that lesson is new in history nor will change in the future.

Companies are not people and have no morals. Don’t look for them to stand up for what is right.