Clicks Communicator is phone purpose-built for taking action and communicating in a noisy world with deeper context, versatile input and greater control in a compact design.
They’re afraid to go full bore advertising it as a minimalist alternative. If they weren’t, they would have offered more thoughtful features beyond the (admittedly great) notifications-only home screen. But that’s secretly who this phone is for. I am sure they’re just afraid to pigeonhole it. Calling it a second phone is silly and will sell it to about 50 people but it leaves any other potential buyer to interpret what it is and why they might want it for themselves. It’s a…whatever strategy.
I do think there is also just an aspect of the people running this company living in a bit of a tech bubble where they are constantly changing their phones and carrying around multiple at the same time. The “second phone” thing gets pushed constantly by tech YouTubers like Michael Fisher (who is behind Clicks), so much so that the term “daily driver” has become normal lexicon for these people. No one in the real world talks about their phone like this, it’s just our phone. We don’t have another one, unless it’s an older model sitting in a drawer somewhere. I’m not sure YouTubers understand this, though.
I do think there is also just an aspect of the people running this company living in a bit of a tech bubble where they are constantly changing their phones and carrying around multiple at the same time. The “second phone” thing gets pushed constantly by tech YouTubers like Michael Fisher (who is behind Clicks), so much so that the term “daily driver” has become normal lexicon for these people. No one in the real world talks about their phone like this, it’s just our phone. We don’t have another one, unless it’s an older model sitting in a drawer somewhere. I’m not sure YouTubers understand this, though.