GIF is an acronym first and foremost. Acronyms are invented by their creators who get to decide the pronunciation. No one is arguing that NASA, LASER, RADAR, MRSA, etc. are pronounced any differently because they don’t follow ‘English language rules’.
I knew someone with the initials A.S.S. They didn’t go by that, they went by Ace. They came up with that because their initials reminded them of it and they liked it better. Are you instead going to call them Ass because you know that’s what their initials spell, even though you know that isn’t the name they want to go by?
The pronunciation is devoid of the spelling with acronyms. It never matters, and is always decided by the creator. With GIF they chose the pronunciation for several reasons:
it’s a pun meant to sell a product.
products are easier to sell when they’re memorable. Back in the early days of computing you had to work hard to spread what you’d done over what someone else had done
it’s fast, like jiffy
they wanted to hitchhike off of the success of the peanut butter brand
Notably it’s not one person that is deciding this pronunciation, though Steve was the inventor, the entire CompuServe company agreed on the pronunciation. It was written in the manual, and even the creators of .png agreed with the pronunciation (https://www.libpng.org/pub/png/pngintro.html)
Here is a picture from CompuServe’s magazine showing the correct pronunciation (it’s a product, it has a correct pronunciation) (you can read the entire article here )
Another fun fact
CompuServe used to distribute a graphics display program called CompuShow. In the documentation for version 8.33 in the FAQ section, it states:
The GIF (Graphics Interchange Format), pronounced “JIF”, was designed by CompuServe and the official specification released in June of 1987.
The image below is an example GIF that came with CompuShow:
It is a picture of CompuShow’s author, Bob Berry. He used some of the then-new features of the GIF89 format to display text on top of graphics. One of the lines he entered in the text states:
Oh, incidentally, it’s pronounced “JIF”
You can’t see this text within a web browser, but if you save this image and load it up in GIF Construction Set or another animated GIF89 editor, you can see the comment for yourself. Drag and View also displays this text, but kind of screwed up. For further proof from Bob Berry, check this out.
Steven O’Neill writes:
Another way to get the JIF line out of Bob Berry using standard Unix tools:
~>curl https://www.olsenhome.com/gif/BOB_89A.GIF | strings | grep JIF
% Total % Received % Xferd Average Speed TimeTime%TimeCurrent
Dload Upload Total Spent Left Speed
100370621003706200695950--:--:-- --:--:-- --:--:-- 166k|s,Oh, incidentally, it'spronounced "JIF"
fun quote about the subject:
Anyone who pronounces “GIF” with a hard G simply does not understand computer programmers (and any programmers who still insist on this silly pronunciation are simply unfit). No decent coder would pass up an opportunity to inflict a horrid pun on the world. And seeing as peanut butter is one of the principle three programmer foods (the other two being Pepsi and nacho cheese Doritos), the reference is immediately obvious.
In the UK we call that M-R-S-A (and we’ve had enough well publicised outbreaks in hospitals for people to become familiar with the term). I remember watching House when I was younger and being confused about what the fuck “mercer” was.
Not for proper nouns they don’t. Just because you pronounce my name taylor doesn’t mean you’re right. I get to decide how to pronounce my name, not you.
Both pronunciations are acceptable because different people pronounce it different ways. That’s how language works. Eventually one or the other pronunciation may win out as so few people pronounce it any other way. We’re not anywhere near that point yet.
You’re assuming “the public” has reached a uniform consensus, which it certainly hasn’t.
Your argument is like a politician saying “people love me, they say I’m the best.” It’s an appeal to an abstract entity as a placeholder for your own opinion.
Even if you had data backing up your claim, that would still be an appeal to popularity, which is a logical fallacy.
That’s disingenuous, because the letter g has multiple pronunciations. Good job, you identified one word that begins with a hard g. All I have to do to counter that argument is identify a word that begins with a soft g: general.
So, “jod” is hilarious, but “jift” is disingenuous?
I don’t get it, but I guess it’s fine.
Also, I was trying to go by the fact that “gift” has the same 2 letters after the ‘g’ as “gif”, which tends to be an often stated thing when people try to make a semblance of logic[1], explaining why something is pronounced the way it is, in English (and then also used in comedies, where all of that logic fails due to exceptions everywhere).
For pronunciation in the English language, I consider that there is often not a logic behind it, but a history. And from that POV, “jif” would be the correct one (∵ the creators). But I still pronounce it “gif”, because:
it’s an acronym, so I consider the pronunciation to not be very important and it is better to go with what clicks in my mind faster [2]
I first read .gif in a file name and there was noone to tell me how it was pronounced. I went with G.I.F. until I felt like calling it “gif” with the logic of “gift”. Then again, I heard quite a few people call it “gif” and it set in.
people tend to look at the previous and next letter, and if that one is a consonant, then maybe also the 2nd, previous and next letter. ↩︎
Not many people go around arguing 'nome vs G-nome, right? ↩︎
‘Ginger’ and ‘ginko’ both start with ‘gin’ yet the former is a soft g and the latter a hard g. Just because it starts the same doesn’t mean the pronuncuation needs to be.
“jod” was clearly meant to be humorous, and the delivery was perfect. “Jift” was either an attempt at a real argument, or else it was piggybacking on the previous joke making it unoriginal in addition to poorly delivered.
You don’t understand how language works. Someone can indeed come up with an acronym and insist that there is a correct pronunciation. But we, the masses, can correctly decide that it’s stupid and use a better one.
And absolutely none of that applies to proper nouns, especially not completely made up ones. The public doesn’t get to decide how to pronounce my name, I do. Same for any proper noun.
This is all very well thought out and I think for the most part is true that what the original creator wanted should be respected.
2 counter points however…
Sometimes the creator comes up with a stupid name.
Sometimes cultural influence is simply more powerful than the Creator’s original intent. Exhibit A: everyone calls it “The Bean” and not “Cloud Gate” as named by the artist. Not an acronym, but I still think cultural influence should be considered.
![[SMBC] JPEG](https://lemmy.world/pictrs/image/2f500de2-cd40-4b23-ba8d-96b95aa34ec2.png){kind=link}
GIF is an acronym first and foremost. Acronyms are invented by their creators who get to decide the pronunciation. No one is arguing that NASA, LASER, RADAR, MRSA, etc. are pronounced any differently because they don’t follow ‘English language rules’.
I knew someone with the initials A.S.S. They didn’t go by that, they went by Ace. They came up with that because their initials reminded them of it and they liked it better. Are you instead going to call them Ass because you know that’s what their initials spell, even though you know that isn’t the name they want to go by?
The pronunciation is devoid of the spelling with acronyms. It never matters, and is always decided by the creator. With GIF they chose the pronunciation for several reasons:
Notably it’s not one person that is deciding this pronunciation, though Steve was the inventor, the entire CompuServe company agreed on the pronunciation. It was written in the manual, and even the creators of .png agreed with the pronunciation (https://www.libpng.org/pub/png/pngintro.html)
Here is a picture from CompuServe’s magazine showing the correct pronunciation (it’s a product, it has a correct pronunciation) (you can read the entire article here )
Another fun fact
~>curl https://www.olsenhome.com/gif/BOB_89A.GIF | strings | grep JIF % Total % Received % Xferd Average Speed Time Time % Time Current Dload Upload Total Spent Left Speed 100 37062 100 37062 0 0 69595 0 --:--:-- --:--:-- --:--:-- 166k |s,Oh, incidentally, it'spronounced "JIF"fun quote about the subject:
In the UK we call that M-R-S-A (and we’ve had enough well publicised outbreaks in hospitals for people to become familiar with the term). I remember watching House when I was younger and being confused about what the fuck “mercer” was.
The public decides. That’s how language works. It’s Gif with a hard G.
Not for proper nouns they don’t. Just because you pronounce my name taylor doesn’t mean you’re right. I get to decide how to pronounce my name, not you.
Both pronunciations are acceptable because different people pronounce it different ways. That’s how language works. Eventually one or the other pronunciation may win out as so few people pronounce it any other way. We’re not anywhere near that point yet.
You’re assuming “the public” has reached a uniform consensus, which it certainly hasn’t.
Your argument is like a politician saying “people love me, they say I’m the best.” It’s an appeal to an abstract entity as a placeholder for your own opinion.
Even if you had data backing up your claim, that would still be an appeal to popularity, which is a logical fallacy.
😂
whatever you need to tell yourself Just take the L (which you probably pronounce as Û) and go back to bed.
Dictionaries are correct, you’re not. 💪😘
So close.
99.9999…% = 100 % so yeah. You also need to take the L :)
Lif? Ew, no.
are simply not America.
American consumer foods
Give it a few days and people will be pronouncing it yod.
I’m sorry but this is hilarious, and I’m in the “jif” crowd…
So, no jifts from above?
That’s disingenuous, because the letter g has multiple pronunciations. Good job, you identified one word that begins with a hard g. All I have to do to counter that argument is identify a word that begins with a soft g: general.
So, “jod” is hilarious, but “jift” is disingenuous?
I don’t get it, but I guess it’s fine.
Also, I was trying to go by the fact that “gift” has the same 2 letters after the ‘g’ as “gif”, which tends to be an often stated thing when people try to make a semblance of logic[1], explaining why something is pronounced the way it is, in English (and then also used in comedies, where all of that logic fails due to exceptions everywhere).
For pronunciation in the English language, I consider that there is often not a logic behind it, but a history. And from that POV, “jif” would be the correct one (∵ the creators). But I still pronounce it “gif”, because:
.gifin a file name and there was noone to tell me how it was pronounced. I went with G.I.F. until I felt like calling it “gif” with the logic of “gift”. Then again, I heard quite a few people call it “gif” and it set in.people tend to look at the previous and next letter, and if that one is a consonant, then maybe also the 2nd, previous and next letter. ↩︎
Not many people go around arguing 'nome vs G-nome, right? ↩︎
‘Ginger’ and ‘ginko’ both start with ‘gin’ yet the former is a soft g and the latter a hard g. Just because it starts the same doesn’t mean the pronuncuation needs to be.
“jod” was clearly meant to be humorous, and the delivery was perfect. “Jift” was either an attempt at a real argument, or else it was piggybacking on the previous joke making it unoriginal in addition to poorly delivered.
Also, how do you pronounce giraffe?
giraffe of course :P
Like, as in “jiraffe” or are you literally saying “guh-raffe”?
You don’t understand how language works. Someone can indeed come up with an acronym and insist that there is a correct pronunciation. But we, the masses, can correctly decide that it’s stupid and use a better one.
And absolutely none of that applies to proper nouns, especially not completely made up ones. The public doesn’t get to decide how to pronounce my name, I do. Same for any proper noun.
Not to this programmer, it isn’t. I have no idea what they’re referencing.
Jif is an Amerifat brand of peanutbutter which sometimes contain salmonella.
This is all very well thought out and I think for the most part is true that what the original creator wanted should be respected.
2 counter points however…
Sometimes the creator comes up with a stupid name.
Sometimes cultural influence is simply more powerful than the Creator’s original intent. Exhibit A: everyone calls it “The Bean” and not “Cloud Gate” as named by the artist. Not an acronym, but I still think cultural influence should be considered.
Yeah, “human spider” wouldn’t have caught up well either.
I think I grew up with jif but swapped to gif, never noticed or wondered why until now.