The hope is that this guide and website can act as a simple way to introduce newcomers - whether it’s you, friends or family - into this space and try something else besides the default options.
There is also a community-driven, open-source site ( https://purchasewithpurpose.eu/category/email/ ) that aims to make this even easier. This includes screenshots, ratings and a larger feature list.
I’ve also started tracking impact to help keep the momentum. If there are any other stats, please share them so I can add them to the guides and, eventually, the website.
As always, I more than welcome criticism and ideas!


I tried to be clever with the space on the Venn diagram, but it might not be too clear. All those listed in the middle are included in the Eco-System section and the Free Tier.
The website has this listed better, so let me know if you spot any mistakes there: https://purchasewithpurpose.eu/category/email/
Aaaaah yes I see, now I didn’t get that that was supposed to be a Venn diagram
There’s also this option, perhaps for very unbalanced categories
Basically the two boxes’ boundaries should cross, not overlap. Unfortunately, that takes away some symmetry and cleanliness. Maybe a symmetrical pair of boxes with chamfers (45° corners) crossing could work?
Otherwise, you need color or shading.
Don’t believe I didnt think of this! Thanks so much