Yes. It is a Chinese company with american investors with non-technical jobs in the UK to be able to claim “UK company” for marketing.
Their electronics are designed only in China, the devices are programmed only in China, their software is developed in China their technical job postings are all in China for years, their CEO ran a previous Chinese owned brand (lying/misleading about the company back then too) and has worked in the Chinese phone industry for 15 years.
Their CMF line and wearables lines are all ODM’ed through various Chinese companies (for those not aware, OEM is where something is designed by a company and manufactured by another where ODM is where everything is designed by another company and the branded company just gives requirements and some input, I worked previously for an ODM kind of company) and are generic widely-available hardware marked up for brand name recognition.
Yes. It is a Chinese company with american investors with non-technical jobs in the UK to be able to claim “UK company” for marketing.
Their electronics are designed only in China, the devices are programmed only in China, their software is developed in China their technical job postings are all in China for years, their CEO ran a previous Chinese owned brand (lying/misleading about the company back then too) and has worked in the Chinese phone industry for 15 years.
Their CMF line and wearables lines are all ODM’ed through various Chinese companies (for those not aware, OEM is where something is designed by a company and manufactured by another where ODM is where everything is designed by another company and the branded company just gives requirements and some input, I worked previously for an ODM kind of company) and are generic widely-available hardware marked up for brand name recognition.
Their marketing is in the UK, that’s about it.
Isn’t it also called white label?
Yep, also. That is the more “business/financial” term I think.