The rise of inexpensive Chinese electric vehicles has upped the pressure on legacy automakers who have turned to suppliers, from battery materials makers to chipmakers, to squeeze out costs and develop affordable EVs quicker than previously planned.
Honestly, just take a basic normal car, and replace its engine with an electric one. No on screen entertainment, no cameras, no AI bull shit, no self driving. Just as basic as it gets.
Backup cameras are required on all 2018 or newer vehicles in the US and Canada, so you will need at least one in the back and a small screen for that, maybe hide that screen in the review.
This imaginary basic car should also come with a double-din radio so it can be upgraded like the old days.
Yes, the absolute basic required technology to make it road legal, physical switches and either physical gauges or a non-touch screen for gauges if that’s cheaper.
The reason everything is on a touch screen now is that it’s cheaper than physical switches, as ridiculous as that seems. And yes, I greatly prefer physical switches.
Buy and wire multiple switches on every car, requiring wiring harnesses, ECM IO pins etc. or pay an intern a minimal sum once so he can put “designed Chevrolet in-dash console” on his resume. Then never update it even though it supports OTA updates and is a glitchy mess, Chevy
This is the same reason so many products come with a stupid Bluetooth app now rather than more than one button. Pay once rather than pay on every unit.
Maybe something like the SEXY buttons for Teslas actually become a more common thing. Wireless buttons that you can stick almost anywhere you want and set up to control what you want.
The problem is you can’t efficiently electrify a vehicle designed for fossil fuels. The requirements differ too much.
Actually EV conversions were common before we got intentionally designed EVs and the original Tesla roadster was built on a standard Lotus body and frame, but luckily we’re beyond that now.
You can still choose to electrify a vehicle now but you get poor performance and range, unbalanced handling, and pay way too much for a mediocre vehicle. It’s bot worth it
They mean at the design/manufacturing level, not retrofitting.
They mean just creat a simple ev car with only the needed designs to house the battery, controller and electric motor(s).
They mean discard all ideas of “futuristic” interiors, techs, or anything. Just build a modest car with an electric powerplant and battery storage. Then stop.
Fire any designer who tells you AI could improve the product.
What’s the incentive? Most people will have to buy a car anyways, so without a different incentive, it’s better for every manufacturer to sell you a 60k+ car where the margins are way higher. If profit is the sole motive it’s a no brainer.
Honestly, just take a basic normal car, and replace its engine with an electric one. No on screen entertainment, no cameras, no AI bull shit, no self driving. Just as basic as it gets.
Backup cameras are required on all 2018 or newer vehicles in the US and Canada, so you will need at least one in the back and a small screen for that, maybe hide that screen in the review.
This imaginary basic car should also come with a double-din radio so it can be upgraded like the old days.
Yes, the absolute basic required technology to make it road legal, physical switches and either physical gauges or a non-touch screen for gauges if that’s cheaper.
Physical switches > screens. It’s much harder to develop the muscle memory for a screen. I don’t have to look away from the road with switches.
The reason everything is on a touch screen now is that it’s cheaper than physical switches, as ridiculous as that seems. And yes, I greatly prefer physical switches.
Buy and wire multiple switches on every car, requiring wiring harnesses, ECM IO pins etc. or pay an intern a minimal sum once so he can put “designed Chevrolet in-dash console” on his resume. Then never update it even though it supports OTA updates and is a glitchy mess, Chevy
This is the same reason so many products come with a stupid Bluetooth app now rather than more than one button. Pay once rather than pay on every unit.
Hmm. In that case, physical buttons is the one luxury I’d pay a premium for.
Maybe something like the SEXY buttons for Teslas actually become a more common thing. Wireless buttons that you can stick almost anywhere you want and set up to control what you want.
They don’t know how to market something that doesn’t have a bunch of gimmicky bullshit.
“Get your cheap, reliable EVs here!” Done. You can pay me that $100k marketing salary whenever it’s convenient.
The problem is you can’t efficiently electrify a vehicle designed for fossil fuels. The requirements differ too much.
Actually EV conversions were common before we got intentionally designed EVs and the original Tesla roadster was built on a standard Lotus body and frame, but luckily we’re beyond that now.
You can still choose to electrify a vehicle now but you get poor performance and range, unbalanced handling, and pay way too much for a mediocre vehicle. It’s bot worth it
They mean at the design/manufacturing level, not retrofitting.
They mean just creat a simple ev car with only the needed designs to house the battery, controller and electric motor(s).
They mean discard all ideas of “futuristic” interiors, techs, or anything. Just build a modest car with an electric powerplant and battery storage. Then stop.
Fire any designer who tells you AI could improve the product.
What’s the incentive? Most people will have to buy a car anyways, so without a different incentive, it’s better for every manufacturer to sell you a 60k+ car where the margins are way higher. If profit is the sole motive it’s a no brainer.
The incentive is going to be undercutting the competition. It’s going to happen someday, might as well be you, car company.