NVIDIA has announced that starting January 1, 2026, each GeForce NOW cloud gaming subscription will be limited to 100 hours of play time per month. The company is implementing its long-lasting promise revealed in 2024, with the option for users to purchase additional play time as needed. Under the standard Performance tier, which costs $9.99 per month, after the 100-hour play time is reached, users can buy extra 15-hour blocks for $2.99 each. For the Ultimate tier, priced at $19.99 per month, additional 15-hour blocks are available for $5.99 each.
Since months are averaged to about 30.437 days, any play time exceeding the 100-hour limit is rounded up to the next 15-hour block, potentially leading to extra charge if someone wants more play time. For instance, playing around three hours per day (approximately 91 hours per month) remains within the base fee, but playing four hours daily (about 122 hours per month) results in extra costs of approximately $15.97 on the Performance tier or $31.97 on the Ultimate tier.
memory prices up, parasites come to feed
I’ll never game or do my general computing as a subscription to a server.
If it comes a day when I can’t buy a GPU and run a game myself, I’m not going to game anymore. Simple as that.
Modern integrated GPUs have gotten pretty good lately. If it comes a day where we can’t buy GPUs, we’ll be able to enjoy older titles without much trouble at least…
Until the day CPUs aren’t sold to you either. Just the weakest most useless little blob of silicon that’s enough to connect to their servers, and then you run everything on the server.
Or you could just buy a used gpu that runs 10 times faster than an integrated one and doesn’t overheat your CPU in CPU demanding games… Just sayin
A used gpu equivalent to an igpu is dirt cheap
Same but I’ll be old
my general computing as a subscription to a server.
You say this, but I think most of us have offloaded formerly local computing to a server of some kind:
- Email organization, including folders and attachments, has mostly shifted from a desktop client saving offline copies retrieved and then deleted from the server, to web and app and even IMAP interfaces to the canonical cloud server organization.
- A huge chunk of users have shifted their productivity tasks (word processing, spreadsheets, presentations, image editing and design) to web-based software.
- A lot of math functionality is honestly just easier to plug into web-based calculators for finance, accounting, and even the higher level math that Wolfram Alpha excels at.
- Lots of media organization, from photos to videos to music, are now in cloud-based searchable albums and playlists.
All these things used to be local uses of computing, and can now be accessed from low powered smartphones. Things like Chromebooks give a user access to between 50-100% of what they’d be doing on a full fledged high powered desktop, depending on the individual needs and use cases.
Capitalism will find ways to create capital, usually ending in rents. Neither free markets nor regulated can solve this as it is rooted in a contradiction.
Capitalism has carcinisation for rent. If something stay solvent long enough, it will turn into a rent seeking subscription.
Rent your shit, and be a slave of price changes.
When you agree to a subscription, you are enrolling to get fuck, sooner or later.
This is ultimately just punching sideways and down though.
These companies will win when your strategy is to simply shit on other people for existing.
You may not think that is what you’re doing but it is. How so? Because while you care about this area of life enough to get into the details, for other people, their areas of care are completely different, and it is unreasonable for you to expect everyone to care about precisely what you care about.
As such, punching down and sideways only serves the purpose of making an environment where only the rich and powerful band together, and the poor (us) routinely infight and chop off our own legs rather than realizing that these megacorps hiring leagues of lobbyists, psychologists, marketers, etc know exactly how to push, and know that exactly the person you are bitching at will almost certainly never see your comment, or will consider it hostile and irrelevant so it wont matter either way.
What in the literal fuck are you on about. You are worried someone is going to take this comment personally, get hurt, and then run to their corporate overlords!?
That bitching about subscriptions is actually an attack on those who use the service and not a word to the wise that enshitification is coming for all your subscriptions.
I think you are taking this in perhaps the most bizarre way possible.
Haaaaahahahahahahahahahahahahahahahahahahaha.
I wish I could find the people on Reddit that called me a lunatic when I said subscription services always enshitify, NO MATTER WHAT. It’s a matter of when, not if.
And this is combined with cutting Blackwell production by 40% and exacerbating a market already dominated by scalpers and AI data centers. Everything is getting enshittified, subscription just one component of it.
I’ve always held out for PCMR but these companies are making it near impossible - or just prohibitively expensive - to be a PC gamer.
and they just dropped support for pascal :/
Like every comment like yours that I have ever seen, I would bet money you didn’t quite say what you are claiming to say here, didn’t say it in a way that would imply the same thing, and didn’t get quite the reaction you are saying you got.
Found the subscriber.
Lol.
The goal is to get you to rent your computer forever.
AI, vast datacenters, hardware “shortages”, cloud services, DRM, TPM… it’s all part of the same pipeline: remove compute power from the user and concentrate it under control of the manufacturers in order to lease it back to the public in tightly controlled environments.
Cory Doctorow spoke of it in 2011 (transcript here).
Hanlon’s razor applies here. The margins for selling to datacenters are higher for the producers of RAM and GPU’s. The chance that it is some kind of conspiracy is very small.
You will own nothing and be happy.
Where “happy” is a euphemism for something not to be said amongst mixed company.
I will use old machine until the damn thing quits on me and be happy.
I can’t bring myself to throw anything out anymore. Someday, when all my working PCs have worn out, a $200 bottom of the barrel 32bit netbook could be the last thing standing between me and having to rent compute from some shitty tech company who doesn’t respect my first amendment rights, hides any advanced configuration from the end user, and has an AI constantly rewriting my files to remove any objectionable language, like YouTube or Facebook, but in my home. I’ll hack my toaster to run Linux before I let that happen.
Currently running a ~10 y/o Dell-XPS laptop that still runs absolutely great.
Yes, but this only works if said concentrated manufacturer group also holds all IP and power means to prevent competition on the market they don’t want filled.
It’s like a monopoly protected by navy, something right out of 1600s, if such a state of things is established in some countries, all the others will have an advantageous route of peaceful development, except with higher risk of war and sabotage from the former group. Almost like colonial unpleasantness between Iberian monarchies on one side and England and Netherlands on the other. From the point of the former, they had the Papal blessing and divine ownership of the New World divided between them, and the latter were heretics and thieves. From the point of the latter, the former didn’t have any exclusive rights to unpopulated by Europeans lands overseas. While the popular narrative (right out of Sabatini’s books and such) portrays the former as bad and the latter as good, I’ll notice that the former did less of racism and slavery and genocide, and their former colonies are culturally mixed unique nations. Unlike British colonies, which are all, even USA, sort of England overseas with diverged dialects.
The point is - there are legal arguments which might eventually become bigger conflicts.
So - you won’t do anything to already consolidated power. This might become a new global split, in political dimension driven by economic interest. Already in testing, in fact, with Gaza and other recent conflicts. And it would be a shame if most western countries turned up on the wrong side, because that wouldn’t make the other side better than it really is, but it really would have an advantage in development. You can forbid people to produce and own universal personal computers for all kinds of use only if they live under your control.
Friendly reminder that there are a bunch of fantastic indie games out there that don’t have insane graphic card requirements for a smooth frame rate.
At this point I scowel at any game with higher minimum hardware requirements than fallout 4. Like, come on, did you really need all that shit?
Aren’t they making a shitton of money? They can’t even use the usual enshittification excuses, this is just being greedy dicks.
Gamer Nexus said it best pointing it out that the tech bros want to do to computers what private equity did to the housing market of turning everything into subscriptions.
They can’t even use the usual enshittification excuses, this is just being greedy dicks.
The usual enshitification excuses are companies just being greedy dicks, and more than anything, a lack of regulation enforcement existing to stop companies simply outspending other companies out of business.
The excuse is, and has always been, “Because we can”. Never think otherwise.
I’m guessing they want to sell more computing power to AI bc they make more that way
There is little difference between enshitificstion and being greedy dicks.
A shitton is not the amount they are aiming for. All is the goal.
100hours is quite a bit but also fuck Nvidia.
100hours is quite a bit

10hrs for 10 days… oops busted…
I can’t imagine this will make Nvidia much money at all. The vast, vast majority of people aren’t playing more than 100 hours of videogames a month but having a tagline that you can play as much as you want is a very attractive offer to a consumer, at least to me.
Oh dear… I was in hospital a few weeks ago and I’ve been recovering at home. In the last two weeks I’ve manly played three games: 64 hours in the first, 50 hours in the second, and 10 hours in the third (that one was all in one day)
I’d never use a thing like GeForce Now either way, but I’d be boned hahaha
Dunno, still pretty cheap for so much entertainment
How good is hospital recovery?
Sure, there’s some cons, but you basically get a free card to game relentlessly, undisturbed, and guilt-free. Tragically, you eventually heal up and have to go back to being a normie.
Oh my gawd it’s best thing. Hospital was insane but very interesting and by the time I got home I was feeling pretty awesome… my boss told me to not think about work and that he set me up for a leave of absence I still get paid for with HR. I’m treasuring every day.
Yeah that was basically my thought too. I probably do less than a quarter of that on average, but that’s not really the point. I should be allowed as much time as I want. Not that I use a Nvidia subscription anyway, but still. This makes me mad on behalf of other people.
Yea… 100 hours a month of your life consuming 1 form of media is… a lot.
saw this coming the second I heard about GeForce cloud gaming…never in a million years will I subscribe to play games. wow was the only exception to that rule previously, but now I just run my own server locally so even that, never again
What a way to basically double prices for users that actually use the service as it was promoted…
Fuck them as hard as they’re willing to be fucked 🤷
Ngreedia
results in extra costs of approximately $15.97 on the Performance tier or $31.97 on the Ultimate tier.
Wouldn’t these be the total costs: base fee + overages? ($9.99+ 2*$2.99) or ($19.99 + 2*$5.99)
Not defending it, just want to correct the math
What is a GeForce Now Subscription and why would you want a subscription to your graphic card? 🤔
Basically you rent NVIDIA’s GPUs, they render the games, stream to you. This way you “save” money by not having to, heyoooo what a surprise, buy cards that have been getting more and more expensive over the years because of reasons that totally have nothing to do with GPU manufacturers.
Thanks! That seems wild, I never knew that existed.
Ignoring the GPU pricing issue, It was a really good option for Mac users to play games that don’t run on MacOS. One of my friends uses it to play with our friend group.
I also used it to play higher end games because my gpu is too weak to reliably play them, but my internet is fast enough to where streaming doesn’t cause any issues. (and I am not interested in paying for a gpu upgrade when I don’t regularly play high end games)
Imo, if you ignore the surrounding context, it’s a great option if you don’t want to pay exorbitant prices for GPUs just to play a modern game.
The real issue is that this problem was artificially manufactured by the companies offering the solution and is guaranteed to enshittify in the name of greed, as seen here.
As per usual, we can’t have nice things because of capitalism.
You need at least better than average internet and even then it’s not the best experience.
It’s game streaming, except you stream an entire PC.












