Yeah, would not surprise me. I imagine, the most susceptible to the marketing are teenagers, who have not yet developed partner preferences beyond superficial attractiveness and who may not feel as secured yet in their manliness or beauty or whatever.

Convincing them that it’s a spray which gives you +1 to manliness/beauty, is a surefire way to print money. And since they have little experience what manliness/beauty actually entails, just giving your products stereotypical branding is the easiest way to do that.