It seems like Mozilla’s end game is to become a rival to Google for advertising revenue.

Google’s stranglehold on search produces a huge volume of hugely valuable user data. That data + search market share drives demand for their advertising products.

If Mozilla can embed an LLM in their browser that meets people’s search needs, then Mozilla and their ‘AI’ will be the ones hoovering up gobs of user data and selling the data and advertising space to marketers.