A Consumer Reports, Groundwork Collaborative and More Perfect Union investigation found that some grocery prices differed by as much as 23 percent per item from one Instacart customer to the next. In an inadvertently sent email, the company calls one pricing tactic “smart rounding.”


It will only get worse. Did you look up symptoms for your fever? Or a toothache? Asprin is now 150% more!
Reading a recipe, and your fridge knows you’re out of milk? Price surge!
Been a while since elderly underwear was on your credit card [for your parents]? Surge it! … OR get it complimentary, with a 2 year plan to Netflix!
You don’t need to play Eve Online to know Market PvP is cutthroat, but it helps.