• percent@infosec.pub
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    3 hours ago

    Well yeah, it’s a fridge with a spacious screen and an Internet connection in the 2020s. Of course they’d capitalize on all that advertising real-estate. And of course they’d wait until after people have had them for a while. They’re unsurprisingly shameless.

    I’d be curious to know what kind of data it’s collecting to optimize those ads.

    • Fredthefishlord@lemmy.blahaj.zone
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      3 hours ago

      Using some of the wifi connection tricks companies have, it can probably associate the device with all the devices your family has and the corresponding data

      • ReginaPhalange@lemmy.world
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        3 hours ago

        I imagine it goes like this:

        1. Fridge gather nearby SSIDs
        2. Samsung partners with Google/Meta
        3. Cross reference SSIDs with the ones being collected from Android devices/Meta apps
        4. Get advertising IDs from devices likely in this house
        5. Profit

        Or, and much much cheaper:

        1. To continue configuring this fridge please install this app via play/apple.
        • GreenShimada@lemmy.world
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          3 hours ago

          This 100%. Also cross-reference IP addresses associated with the fridge’s IP to get Google/Meta advertising IDs on the whole family.

          There’s a non-zero chance that when Grandma comes over, she gets ads just for her as long as she’s there.