It’s extremely difficult to measure the effectiveness of online ads and most companies have an incentive to inflate their numbers since they’re sold as a certain number of views/impressions.
Advertising is a scam for both those who buy it and the intended audience.
At the end of the day views/impressions don’t matter, people actually buying the thing is what matters. If no one is buying you can have a billion views and impressions but it wouldn’t even be worth £5. So then advertising companies would struggle to find buyers if buyers quickly see it isn’t worth it.
The point being made is that the big corps advertising have an exceedingly hard time measuring whether ad buys resulted in sales, and especially which ad buys resulted in sales.
Buyers don’t see that it isn’t worth it, they can only guess.
It’s extremely difficult to measure the effectiveness of online ads and most companies have an incentive to inflate their numbers since they’re sold as a certain number of views/impressions.
Advertising is a scam for both those who buy it and the intended audience.
At the end of the day views/impressions don’t matter, people actually buying the thing is what matters. If no one is buying you can have a billion views and impressions but it wouldn’t even be worth £5. So then advertising companies would struggle to find buyers if buyers quickly see it isn’t worth it.
The point being made is that the big corps advertising have an exceedingly hard time measuring whether ad buys resulted in sales, and especially which ad buys resulted in sales.
Buyers don’t see that it isn’t worth it, they can only guess.