The whole thing seems so breathtakingly pointless. 60 million on ai projects? Where on earth is it all going? What are they expecting to get out of it?

added eight new product teams to drive growth, supported by AI copilots

“we have an enterprise microsoft 365 subscription”

a re-platform of our operational back-end infrastructure, and introducing AI interfaces to drive efficiency, speed and value for Rightmove and its partners

“We added an MCP hook to our database”

Style with AI: part of our growing suite of features that tap into home improvement for both home-hunters and home-owners, with differentiated features and a high-quality experience

“What linkedin has done to writing, we will do to interior decoration”

AI Keywords: an app-first ‘beyond filters’ search experience, using Rightmove’s proprietarymodelling of vast property text and image data, enabling consumers to search by hundreds of smart tags, e.g. “exposed brick” , “river views” or “underfloor heating”

“We added an image search facility”

AI-powered Opportunity Manager: enhancing leads surfaced through Opportunity Manager with our proprietary AI-driven Vendor Prediction Model

“We’ve hooked up a magic 8-ball to a spam system”

AI is now becoming absolutely central to how we run our business and plan for the future. We are already working on a wide range of exciting AI-enabled innovations for the benefit of our partners and consumers, and see vast potential utilising our leading reach and connected data. We are investing to accelerate our capabilities, which we are confident will create an even stronger platform and higher-growth business over time.

“We have no fucking idea if any of this can do anything useful, and have no concrete goals or products in mind. We just fell really goddamn hard for the hype, and now everyone has to sprinkle ai on everything, because we’re hoping it will magically start generating value.”