We now have 1-to-1 plant based meat replacements like Impossible that are virtually indistinguishable from the real thing without the environmental, ethical, or health concerns of real meat. Society collectively picking that at the meat isle would have make a tangible difference with no effort.
Which still need to be scaled up to meet a national (much less global) demand. Again, this isn’t an individual issue. A large public program to produce and distribute substitutes at below meat cost would go as far as the prior efforts to replace coal with cleaner alternatives.
Society collectively picking that
Requires industrial production, distribution, a below replacement price point, advertising, and adoption by the retail fast food industry.
This isn’t an individualist process. No more than building a long line of $50M/unit wind turbines or $200M/unit solar farms is determined by how many people switch their electricity retailer.
Which still need to be scaled up to meet a national (much less global) demand
The only only thing preventing it from scaling up quickly is lack of demand.
A large public program to produce and distribute substitutes at below meat cost would go as far as the prior efforts to replace coal with cleaner alternatives.
Energy infrastructure has much higher transition costs due to infrastructure, as well as constant oil lobbying to prevent and slow that transition, which is very effective at preventing a transition since most individuals cannot afford to transition without government help.
Contrast that to plant based meat, which as no investment costs on the part of the consumer even without government help, thus limiting the real-meat industry’s ability to hamper plant-based competition with lobbying. If demand for real meat plummeted from consumers choosing to buy less of it collectively, and instead began wiping out plant-based meat from stores, it would be trivial in the grand scheme of things to scale up production within a handful of years. And with demand that high, getting investors to fund startups for new competition in that space would also be easy. Stores would quickly stop putting in such massive orders for real meat that simply rots in the store, or has to be priced so low to sell that it’s no longer economically viable for farmers to produce.
For plant-based meats, the transition is entirely in the hands of consumer choice.
We now have 1-to-1 plant based meat replacements like Impossible that are virtually indistinguishable from the real thing without the environmental, ethical, or health concerns of real meat. Society collectively picking that at the meat isle would have make a tangible difference with no effort.
Which still need to be scaled up to meet a national (much less global) demand. Again, this isn’t an individual issue. A large public program to produce and distribute substitutes at below meat cost would go as far as the prior efforts to replace coal with cleaner alternatives.
Requires industrial production, distribution, a below replacement price point, advertising, and adoption by the retail fast food industry.
This isn’t an individualist process. No more than building a long line of $50M/unit wind turbines or $200M/unit solar farms is determined by how many people switch their electricity retailer.
The only only thing preventing it from scaling up quickly is lack of demand.
Energy infrastructure has much higher transition costs due to infrastructure, as well as constant oil lobbying to prevent and slow that transition, which is very effective at preventing a transition since most individuals cannot afford to transition without government help.
Contrast that to plant based meat, which as no investment costs on the part of the consumer even without government help, thus limiting the real-meat industry’s ability to hamper plant-based competition with lobbying. If demand for real meat plummeted from consumers choosing to buy less of it collectively, and instead began wiping out plant-based meat from stores, it would be trivial in the grand scheme of things to scale up production within a handful of years. And with demand that high, getting investors to fund startups for new competition in that space would also be easy. Stores would quickly stop putting in such massive orders for real meat that simply rots in the store, or has to be priced so low to sell that it’s no longer economically viable for farmers to produce.
For plant-based meats, the transition is entirely in the hands of consumer choice.