lowest common denominator

I know this will come across snobby but I think there’s a few people who don’t have rich inner lives and a much higher number of people who do but develop a public personality that is entirely divorced from their actual thoughts and feelings and is constructed to be liked by people(yes I realise almost everyone does this to one extent or another) so when selecting ‘outward’ music taste will go for what is popular

By being (imo)bland and inoffensive and an attractive white woman, and due to massive early and ongoing promotion from her label etc she grew popular enough that this becomes a ‘self fulfilling prophecy’: she gets more popular because she popular which in turn causes her to grow in popularity and so on

And plenty of people just love a winner and will be into whatever that is in a given field, I’m sure our organised sports heads could tell us about glory hound fans who support whatever team is top of the league instead of one team through their highs and lows

People also like to belong to groups that have their own culture and sub language etc, swift comes with a built in ‘family’ of ‘swifties’ to join

Also there’s old(er) people who feel they are aging out of relevancy and are desperate for a way to feel and be seen as youthful, so decide a way to do that is choose and artist/band popular with younger people, buy all their albums, go to shows, post and talk about them constantly, and because what they consider the arbitrator of culture/coolness is slightly outdated they’ll go look at the billboard charts or whatever see swift is popular and make her a big part of their personality

just my 2 minor currency units