What did they think they were made of then?
Chips, duh
Asking the real questions.
Pepsico thinks people will buy more if they rebrand as being healthier.
The idiots in charge thought consumers wouldn’t notice shrinkflation and don’t understand why consumers are buying less.
No they know, the article even points it out at the end,
Big picture: Lay’s generates about 60% of PepsiCo’s annual sales but has seen sales slip every quarter for the last three years. Consumers in every income bracket have been ditching classic snack brands amid rising prices.
Emphasis mine.
The Environmental Working Group added potatoes to their dirty dozen list of foods that should not be eaten unless they are organic, for the first time this year, due to, “high concentrations of chlorpropham, a plant growth regulator banned in the European Union due to health concerns.”
https://www.ewg.org/foodnews/dirty-dozen.php https://www.ewg.org/foodnews/potatoes.php