President Trump on Tuesday announced a deal with Pfizer to sell its drugs directly to consumers at discounted prices. They’ll be available through a website operated by the federal government called TrumpRx.gov. He said similar deals with other drugmakers are in the works.

The new website is part of a broader initiative the administration says is aimed at bringing prices paid by Americans, including Medicaid patients, more in line with those paid in other developed countries. The idea is sometimes called most-favored-nation pricing. Under the deal, Pfizer agreed to charge the same price for new drugs in developed countries and the U.S.