You can have loyalty cards from as many shops as you want, so it’s not inherently anti-competitive. They’re not even particularly meant to encourage loyalty, they’re a way to track what individuals buy over multiple trips and then deliver targeted advertising. The non-loyalty-card prices are high to ensure that customers are incentivised to sign away their data.
You can have loyalty cards from as many shops as you want, so it’s not inherently anti-competitive. They’re not even particularly meant to encourage loyalty, they’re a way to track what individuals buy over multiple trips and then deliver targeted advertising. The non-loyalty-card prices are high to ensure that customers are incentivised to sign away their data.