take this with a grain of salt since it was before I was born, but the marketing was apparently very good, including fake missing posters for the actors. A lot of modern analog horror/creepypasta/SCP stuff is so over the top that no one should believe it (especially the Russian Sleep Experiment!) but I’m a lot more understanding of those who were fooled by The Blair Witch Project
take this with a grain of salt since it was before I was born, but the marketing was apparently very good, including fake missing posters for the actors. A lot of modern analog horror/creepypasta/SCP stuff is so over the top that no one should believe it (especially the Russian Sleep Experiment!) but I’m a lot more understanding of those who were fooled by The Blair Witch Project
They certainly did pave the way with novel new methods of multimedia marketing, but it seemed so obviously hokey to me.