I’m pretty bad about them too. We bought a king sized bed a few years ago, so I had to replace the normal-sized pillow I had used for the last ten years and was still totally happy with. It was a huge process because the company had changed their product since then. I bought two different pillows from that place thinking they’d be the same, but hated them. Then I bought one for me and one for my wife as part of the deal that came with the bed, neither of which worked out for more than a month. I finally found a good one that I’ve been using ever since when I went to a mattress store that had a bunch of pillows out. Hopefully this one is at least as durable as the last one I had because i don’t want to buy another for a long time.