I don’t really see how it’s a problem for BMW. All the manufactures will be in the same boat and the demand for cars will remain. I’d imagine BMW have pretty strong brand loyalty, so even the ardent BMW petrol heads will still end up buying from them anyway. Sure, their ICE division is fucked, but that would have happened anyway, but every other manufacture is also in the same position.
I don’t really see how it’s a problem for BMW. All the manufactures will be in the same boat and the demand for cars will remain. I’d imagine BMW have pretty strong brand loyalty, so even the ardent BMW petrol heads will still end up buying from them anyway. Sure, their ICE division is fucked, but that would have happened anyway, but every other manufacture is also in the same position.