Unironically, Joe Rogan and Elon Musk (and IIRC Kanye West) used the death of Harambe to spread conspiracy theories. They use a playbook designed by Steve Bannon:

1. Y’know, this awful thing happened
2. The people in charge didn’t handle it well
3. There’s a reason for this: conspiracy
4. You know who is behind this? It’s Ethnic Outgroup! They are the true villains, that Ethnic Outgroup, they’re behind the conspiracy
5. I want you to get up, go to the window, and yell “I’m mad as hell and I’m not gonna take it anymore”