They are capable of choices within the limits of being products of their historical and material conditions, and part of that includes the ideological superstructure that shapes the way they’re able to think.

There are people that choose to go beyond their historical and material conditions. Acknowledging people’s capacity of choice will help you understand impressive stories like Monika Ertl from Germany:

• Monica grew up in a closed, racist circle, dominated by both her father and another sinister figure she affectionately referred to as “Uncle Klaus.” A German businessman (the pseudonym of Klaus Barbie (1913-1991) and former head of the Gestapo in Lyon, France) better known as the “Butcher of Lyon.”

• She lived in an extreme world surrounded by old Nazi torturers. Any disturbing sign didn’t seem strange to her. However, the death of Argentine guerrilla Ernesto Che Guevara in the Bolivian jungle (October 1967) had been the final push for her ideals. Mónica, according to her sister Beatriz, “worshipped ‘Che’ as if he were a God.”

Even with her horrible conditions, She chose differently from the people around her. She chose to say NO to the fascist ideology within her circle and went to join a marxist guerrilla and then join an op to avenge Che Guevara by killing his murderer.

People like Monica prove what darkernations was trying to help you understand throughout this whole thread but you refuse to acknowledge. People are capable of choosing not to abide and follow along supremacist notions promoted by the ideological superstructure of capitalism. Redsails is correct in his analysis.

• The way I see it, a properly Marxist analysis of the world relentlessly attempts to understand and make sense of everything — every phenomenon and every state of affairs. Thus, one cannot simultaneously claim to belong to the Marxist tradition and then be satisfied by rambling about puppets and puppetmasters and the CIA and “sheeple.” Any account in which two antagonistic human categories conjured appear equally alien to the self-righteous and enlightened critic of society is a non-starter.

Acknowledging that people have the capacity to refuse the licensing of supremacist/superiority notions promoted by capitalism will help you understand the strategy explained by RedSails in the article:

• If you want to be radical, then, begin by radically rejecting the oldest and most vicious and most widespread bit of ruling class ideology: the idea that there is no wisdom whatsoever to be found in the behaviour of the masses. Reject the idea of “brainwashing,” and insist on seeking the kernel of intelligence and truth and wisdom in everyone’s current actions, even when they seem repulsive or hopelessly short-sighted. Identify where exactly you can intervene, and with whom, in such a way that it dovetails with existing tendencies, but always with an eye to revolution and the prize of a better future. Address yourself to reality in just this way, and you might just begin to change it.