I have never (and will never) use Threads. This ad on Facebook shows a screenshot clearly depicting someone having commented on a photo of mine that doesn’t exist. Deceptive, garbage marketing practices from a deceptive garbage tech company. It’s extremely easy to see a tech-illiterate person creating a Threads account just to see what photo of them is on there and who is commenting on it.
And before anyone mentions it, yes I use Facebook. Very minimally. My entire family lives thousands of miles away and Facebook is all I have to feel connected with them.
Because it shows 4 likes, I would take it to mean this is Meta showing you a post that is the text “Commented on your photo”. This is still engagement bait, but not necessarily Meta’s fault (depending on your perspective). I don’t know how they select which posts to show you like this.
I see similar things on TikTok. People make their lives’ preview say things like “friends are watching” or “mentioned you” to try to make you think the user entered text is actually a notification.
It’s even possible these engagement baiters found a way to get Meta more likely to show their posts through ads like this to get more eyes in their content.