If you don’t care about making it look right it’s way cheaper to buy the component images and piece them together than it is to coordinate a photo shoot with a model who is willing to get in a bath and the crew who would be needed (not a lot, but probably a lighting tech and a makeup person at least, if one of them was also willing and able to do things like keep the bubbles looking right.)
But each of the props is individually photoshopped.
Wouldn’t you pick your stock photo of the woman in the bath, then create your green screen shot of the product with all the props actually on it with consistent lighting, and then Photoshop the whole then in as a single element? Why would they get stock assets for every single prop rather than use real props when photographing the product?
Not if I’m an underpaid entry level “marketing” employee. Getting each item is a separate purchase order, and your boss will be on your ass to use the digital assets his boss paid for. Shit, the person who composed this image may not have a camera other than the one on their phone and the webcam on their laptop.
If you don’t care about making it look right it’s way cheaper to buy the component images and piece them together than it is to coordinate a photo shoot with a model who is willing to get in a bath and the crew who would be needed (not a lot, but probably a lighting tech and a makeup person at least, if one of them was also willing and able to do things like keep the bubbles looking right.)
But each of the props is individually photoshopped.
Wouldn’t you pick your stock photo of the woman in the bath, then create your green screen shot of the product with all the props actually on it with consistent lighting, and then Photoshop the whole then in as a single element? Why would they get stock assets for every single prop rather than use real props when photographing the product?
Not if I’m an underpaid entry level “marketing” employee. Getting each item is a separate purchase order, and your boss will be on your ass to use the digital assets his boss paid for. Shit, the person who composed this image may not have a camera other than the one on their phone and the webcam on their laptop.
I suppose that’s my bad for assuming marketers want the marketing material to be good. Which, honestly, was a silly mistake.