The creators of an AI tool and Discord community that allowed people to create AI videos of NBA stars says that it got a cease-and-desist letter from lawyers representing LeBron James. This marks one of the first known times that a high-profile celebrity has threatened legal action against an AI company for enabling the creation of nonconsensual AI imagery of their likeness. It is also one of the first times we’ve seen a celebrity take legal action against a type of nonconsensual but not strictly sexual type of AI-generated content, which is rampant on Instagram and other social media