It’s actually only 17%, and even that was “I haven’t changed my habits”, which could be someone that was buying Canadian already.
The 53% was people who changed habits and are buying more Canadian/ international. The rest includes no change, drinking less, and people who don’t drink.
But that demographic can’t make up 47% of consumers, surely.
It’s actually only 17%, and even that was “I haven’t changed my habits”, which could be someone that was buying Canadian already.
The 53% was people who changed habits and are buying more Canadian/ international. The rest includes no change, drinking less, and people who don’t drink.