Ford Perfect is stuck in a planet with executives and marketing people, and they have nothing

what about this wheel thingy? It sounds a terribly interesting project.” “Ah,” said the marketing girl, “well, we’re having a little difficulty there.” “Difficulty?” exclaimed Ford. “Difficulty? What do you mean, difficulty? It’s the single simplest machine in the entire Universe!” The marketing girl soured him with a look “All right, Mr. Wiseguy,” she said, “you’re so clever, you tell us what color it should be.

Douglas Adams, The Restaurant at the End of the Universe