Borderlands 4 is a mayhem-fueled looter shooter, jam-packed with billions of weapons, deadly enemies, and intense co-op action. Break free from a dangerous hidden planet as one of four new badass Vault Hunters.
I track how many times I intend to buy a game in a short unsigned integer, so I briefly shifted from planning to buy this zero times to planning to buy 127 copies.
Thankfully, I updated my mental model in time. But maybe that’s the effect they’re going for, here?
Hard to say. Scaring customers away is an interesting marketing strategy unless they’ve started doing some Hollywood accounting and get an insurance payout for a product they already knew would fail.
I track how many times I intend to buy a game in a short unsigned integer, so I briefly shifted from planning to buy this zero times to planning to buy 127 copies.
Thankfully, I updated my mental model in time. But maybe that’s the effect they’re going for, here?
Hard to say. Scaring customers away is an interesting marketing strategy unless they’ve started doing some Hollywood accounting and get an insurance payout for a product they already knew would fail.